Archive for September, 2007

How NOT to Get Suckered In the Information Age

Saturday, September 29th, 2007

By Susan Scharfman Like showman P.T. Barnum, my grandpa used to say, a sucker is born every minute. Today, as we grope our way through cyberspace, theres one born every second. And the hucksters are so brilliant at what they do. Subtlety went out the window with Windows. Even with your trusty iPod earplugs in place, you cant read a magazine, go on line, pick up a telephone, walk down a street, ride a public conveyance without being accosted, shouted at; invaded by screaming aliens from the planet Madison Avenue. Like a bombardment of artillery rockets coming at you from every direction, so are the flashing signs, blinking neon, talking heads, blabbering blogs, news releases that arent news, how-to ads that serve the server when you buy the book. Every earthling has something to say about everything, and everything to say about nothing. Experts appear from nowhere with scholarly judgments on how you should live your life. Remember actor Peter Finchs character Howard Beale in the movie, “Network?” How many times have you told yourself, Im mad as hell and Im not gonna take it anymore? Well, I’ll tell you how NOT to be a victim. Log on to my website and BUY MY BOOK. I trust youve noticed the distinction between a how-to, and a how-not-to pitch? Right. There isnt any difference. Weve all been snookered at one time or another. I was standing on a Ft. Lauderdale Beach corner with a friend, when a young woman approached us with an offer for a free lunch and a boat ride if we would meet her at a hotel. All we had to do was give her ten dollars each and she would meet us in an hour with our tickets. Believe it or not, these sophisticated city folk fell for it. When we met the woman at the appointed time and place, we were herded into the hotel and seated in a room with dozens of other innocents. The lunch and boat tickets were withheld until we sat through six hours of unmitigated hard sell hell on the virtues of buying into the hotels time-share in beautiful Ft. Lauderdale-by-the-Sea. The free lunch, for which wed already paid $10 on the street corner, was lousy. By the time we left, the pitchmen almost had us convinced. Dont laugh. My smart, savvy lawyer cousin fell for the same come-on with a smart con just as savvy. Like my wise old grandpa used to say, Whether or not you have your druthers, there aint no free lunch sisters and brothers. Article Source: http://EzineArticles.com/?expert=Susan_Scharfman http://EzineArticles.com/?How-NOT-to-Get-Suckered-In-the-Information-Age&id=80620 cheap tramadol no prescription non prescription tramadol buy discount ultram online generic name for ultram

Instant Cash Loans

Thursday, September 27th, 2007

By [http://ezinearticles.com/?expert=Eddie_Tobey]Eddie Tobey Many financial institutions and companies, including banks, provide instant cash loans these days. If the loan amount is small one can get it without a mortgage. These loans are mainly unsecured loans; in such cases the risk borne by creditors is high. Hence, they often charge a higher rate of interest. A credit card is one of the most popular ways to get instant cash loans. However, it often happens that after taking out such loans, a person gets into a debt trap. Higher interest rates leads to the piling up of outstanding debts. But one can avoid this situation by choosing the right kind of cash advance company and repaying the money at the earliest. Paying loans on time also ensures that your credit rating remains high, so next time you can borrow an even larger amount. If one is not able to pay such a loan on time, the rolling fees could double the outstanding debt within a span of three to four months. So before you take an instant cash loan, find out about the rolling fees charged by your loan company. Also, one must understand the payment structure. There are certain companies which waive certain fees for persons who are taking loans for the first time. Some online research could make available the contact numbers and terms and conditions of these companies. If you are taking an instant cash loan for the first time, why not take advantage of such offers? The best way to repay an instant cash loan on time is to pay back your installment on the first day. It would be even better if you can pay back the entire amount. Some lenders may ask you to take it easy and make only partial payments, or pay back in installments. But that could mean that you are paying back a much higher amount. Try and avoid this if you can, however attractive these offers may look. [http://www.e-InstantCashLoan.com]Instant Cash Loan provides detailed information on Instant Cash Loans, Instant Approval Cash Loans, Online Instant Cash Loans, Instant Advance Cash Loans and more. Instant Cash Loan is affiliated with [http://www.e-interestonlyloans.com]Best Interest Only Loans. Article Source: http://EzineArticles.com/?expert=Eddie_Tobey http://EzineArticles.com/?Instant-Cash-Loans&id=255428 cheap generic levitra best buy for levitra buy levitra vardenafil best buy for levitra

Marketing Material for Mortgage Brokers

Wednesday, September 26th, 2007

By Jay Conners If you are a mortgage broker or loan officer looking for a good source of marketing materials, here are a few simple things to consider. Im sure you are aware of the power that lies behind your business cards, but it bears repeating and here is a twist you can put on it. Always give customers or potential customers two or three cards. One for them, and ask that they use the others to distribute to a friend or family member that may need your services. It is imperative that you continue to distribute business cards and keep them in circulation. The next time you go to the super market, pin your business card to the message board. Another material that can be used to market your business is the standard greeting card. Use thank you cards to send to new customers and make it a point to keep a record of customer birthdays and special occasions, than send them an appropriate greeting card for each occasion. People are truly thrilled by the fact that you would remember them on such an important occasion in their life, and this is a perfect way to keep your name on the tip of their tongue should a referral opportunity show up. Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com a mortgage resource site. You can also check out his blog at http://wwwmortgagespot.blogspot.com for more articles Article Source: http://EzineArticles.com/?expert=Jay_Conners http://EzineArticles.com/?Marketing-Material-for-Mortgage-Brokers&id=197304 buy fioricet with codeine buy cheap fioricet online online pharmacy fioricet buy generic fioricet

Marketing That Measures Up

Tuesday, September 25th, 2007

By Harry Hoover Businesses - no matter the size - need to measure the effects of their marketing so they will know what is working and to discover what needs improvement. There are many areas for which marketing is responsible, and in each are indicators of performance that can be measured. For smaller organizations, there are two key areas that I believe you must track: Customer acquisition Customer retention Customer growth rate helps you measure acquisition, while customer longevity as well as frequency and recency of purchase are metrics of retention and customer value. But before you can measure, you have to know a few facts. Who are your best customers? In each organization, the answer will be a little different. How do you define a “best” customer? Are they the ones who buy the most and cost the least to service? Are there other parameters that tell you they are “best?” Do they refer more business to you? Are they brand ambassadors? How did you acquire them in the first place (special offers, referrals, newspaper ads, DM)? What is your customer growth rate/attrition rate? Which customers did you keep/lose? Why? Then you need to define what the best ones look like demographically. Are they 35 - 45, married couples with children and a mortgage, or 18 - 24-year-old singles who live in condos? Urban or suburban? Readers or radio listeners? Once you have a picture of them, it is easier to develop a strategic and tactical plan to acquire and retain more of them and fewer of the bad ones. Additionally, it becomes more apparent what you need to measure to ensure you are making headway and spending your marketing dollars correctly. RESOURCES Marketing Metrics White Paper Marketing NPV, a website devoted to marketing measurement Harry Hoover is a partner in My Creative Team. He has 30 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Bank of Commerce, The Bray Law Firm, Brent Dees Financial Planning, CruisingTheICW.com, Duke Energy, Focus Four, Levolor, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim. Article Source: http://EzineArticles.com/?expert=Harry_Hoover http://EzineArticles.com/?Marketing-That-Measures-Up&id=112411 buy online xenical canada xenical cheapest xenical buy orlistat xenical

Medical Tourism Opportunities in India

Sunday, September 23rd, 2007

By [http://ezinearticles.com/?expert=Nakul_Jain] Nakul Jain More and more people have started travelling to India for Medical Treatment and during the past year alone, over 150000 people travelled to India for their medical requirements. Medical Tourism is finally coming of age. India boasts of several good private owned hospitals with facilities second to none. They have some of the best doctors, with most top end being educated in USA and UK. When it comes to becoming a doctor, India also has some of the stringest criteria. Language is another plus factor - English, which is widely spoken throughout the country and in all good hospitals. Furthermore, the costs are much lower than most countries and most importantly, there are no waiting lists. With all the media hype about medical tourism, most hospitals have geared themselves up for medical tourists from abroad. Medical Tourism companies in India such as Health Line - [http://www.indiamedicaltourism.net] http://www.indiamedicaltourism.net have introduced several packages for patients travelling to India which include holidays and hotel stays during their travel apart from other basic requirements such as airport pickup, meetings with doctors post and pre-surgery etc. Such packages make it convenient for the patient to have peace of mind during travel without the tension of what to do next. For all those still hesitant to travel abroad for treatment, try getting a package deal with a company such as Health Line and you will get an idea of how much you can save. No coss are incurred for getting a quote or medical advise over email. Doctors are very willing to help patients abroad feel comfortable and will be more than happy to respond to your queries through such medical tourism companies. With the introduction of the medical visa, it will now be easier than ever to travel to India. If your treatment requires an extension, the medical visa can be extended without any problem. Ending on one final note, do not forget to include your medical reports before travelling to India. Nakul Jain is a Medical Tourism Advisor for patients travelling to India. Contact him at his site - [http://www.medical-tourism.us] Medical Tourism in India from USA Article Source: [http://ezinearticles.com/?expert=Nakul_Jain ] http://EzineArticles.com/?expert=Nakul_Jain [http://ezinearticles.com/?Medical-Tourism-Opportunities-in-India&id=61998 ] http://EzineArticles.com/?Medical-Tourism-Opportunities-in-India&id=61998 phentermine online without prescription phentermine diet pills com get phentermine prescription phentermine pharmacy biz

Fifteen Fabulous Favors

Sunday, September 23rd, 2007

By Jessica Bonilla The possibilities are endless when it comes to creating (or choosing) wedding favors. Take a look at the list below for fifteen fabulous ideas. For outdoor/garden weddings: -Small, painted terra cotta pots filled with excelsior, topped off with a few of your favorite flower bulbs and finished with pretty ribbons or raffia -Store-bought miniature bird’s nests filled with Robin’s egg candies -Decorative sachets filled with scented lavender, rose petals, or other dried flowers For beach/beach-themed weddings: -Homemade cookies shaped like sand dollars (or seashells) in decorative wrappers, tied with ribbon -Sea/bath salts in glass containers with homemade thank-you tags For summer/backyard barbecue weddings: -Personalized bottles of hot sauce with homemade thank-you tags -Miniature jars of jams/preserves in small baskets filled with excelsior For winter wonderland weddings: -Personalized cocoa/tea/coffee packs in silver mint julep cups, wrapped in tulle and tied with ribbon -Snowflake-shaped cookie cutters in sparkling organza bags For any wedding: -Jordan almonds or butter mints, wrapped in tulle, tied with ribbon and decorative bells -Votive candles in glass holders, wrapped in tulle and tied with ribbon -Chocolate truffles in pretty boxes, tied with ribbon and homemade thank-you tags -Silver photo frames (with promise to provide a picture from the wedding after the big day) -Personalized miniature champagne (or sparkling cider) bottles -Miniature, scented hand soaps wrapped in tulle, tied with ribbon and a homemade thank-you tag As you can see, there are tons of great favor ideas. And sometimes what makes them great is all in the details–so don’t be afraid to get a little creative or personalize ready-made favors. Jessica Bonilla is a freelance marketer with a special interest in helping brides and grooms plan perfect weddings. Article Source: http://EzineArticles.com/?expert=Jessica_Bonilla http://EzineArticles.com/?Fifteen-Fabulous-Favors&id=43840 cialiis tadalafil rausch buy tadalafil vs 2bayer levitra vardenafil cheap

Drinking Your Pain Away

Friday, September 21st, 2007

By Brianna Stanley Twenty years of research has shown Dr. Batmanghelidj what nature has always known: that water is critical to life. So critical, in fact, that the lack of water–or dehydration–actually produces most of our chronic pains and ailments. He reveals the exciting news . . . it is possible to treat and prevent pain for free! Finally . . . a natural element that can counteract those agonzing degenerative diseases! If you are concerned about the negative effects that prescription and over-the-counter drugs have on your body, please read this report in its entirety and consider obtaining more information on the subject. It can change the way you look and feel. Seventy-five percent of Americans are dehydrated. Instead of consuming life-giving water, we reach for a cold soda or high-sugar juice (and this is after our morning coffee, which also depletes our bodies of necessary fluids). Unfortunately this has taken a serious toll on our health-care structure, for our natural drought management system dictates that when we do have a water shortage certain parts of our bodies are forced to go without water. This is why a blood test is a poor diagnosis for whether or not someone is dehydrated: for obvious reasons, the blood is the last remaining area from which water is taken. Dehydration is evident. It can be seen in frequent headaches, muscle pains, cramping, heartburn, dizziness which increases upon standing, dry skin, inability to produce tears, poor short-term memory, poor digestion, constipation, nosebleeds, and, lastly, dry mouth. A surprising fact is that thirst is actually a very poor indicator of your need to drink water. The less water you drink, the less often you will feel thirsty; dehydration “shuts off” our thirst perception, so to speak. Dr. B happened upon some information that is so little known that it isn’t even publicized in medical textbooks: the role of histamine. Histamine is basically a chemical messenger messenger that is in charge of drought management in the body. Not surprisingly, it is more active when we are dehydrated and makes itself be known through aches and pains that we cover up with medicines. Also not surprising is the fact that most if not all of the medications that we take are antihistamines. What are we doing? Dehydrating ourselves more and more . . . As far as hydrating and back pain go, water is a major component of cartilage. It follows then that if we dehydrate ourselves, the cells in our cartilage will shrivel up and eventually be worn away. Not only that, but without adequate fluids, the body can’t move toxins through the body which causes them to accumulate in the joints–a condition known as osteoarthritis. Even if you don’t have arthritis, chances are good that your back pain is from dehydration, for another common symptom is muscle spasms. A brief explanation of why cartilage breaks down: water is the lubrication for the cells in the cartilage. When you don’t provide enough fluid, the cells are no longer able to glide over each other and the friction becomes very abrasive (like rubbing a piece of granite against some chalk). It is easy to see why water is so important to our joints. While it is true that most back pain is related to strain, injury, or overuse, pain can still be the result of a lack of fluids. The cells need copious amounts of water to flush out the acid particles created by the increased work or stress that caused the strain. When dehydrated, the acid builds up and sends out pain signals–cries for water . . . not motrin. “Incurable” diseases have fallen prostrate before the power of water. The Mayo Clinic told an elderly gentleman who had suffered for over thirty years from arthritis in his spinal column that there was no hope for him. He lived in such excrutiating pain that it was impossible for him to stand; as a matter of fact, he resembled a comma (in his words). One year after consistently hydrating himself he was pain free–and not only that, but he had lower blood pressure too! Here are some interesting facts about hydration: –even mild dehydration slows down metabolism by as much as 3% –lack of water is the #1 trigger of daytime fatigue –drinking just 5 glasses a day reduces your risk of colon cancer by 45%, breast cancer by 79%, and bladder cancer by 50% –a glass of water before bed stops midnight hunger pains (but you might have to get up to use the restroom!) –cold water is absorbed faster than warm water –drinking 6-8 glasses/day improves memory and concentration –in 37% of Americans the thirst mechanism is so weak that it’s usually mistaken for hunger Your joints are not the only area of your body that are negatively affected by lack of water. There is one very important area, that should strike you even if nothing else does–your brain. This all-important organ is made up of 85% water! And unfortunately for us, when we deprive ourselves of water it is one of the first places that the body automatically squeezes fluid from. When water, the “messenger” of the brain, is reduced, we suffer from headaches, poor short-term memory, dizziness, poor balance, and general “fogginess.” Indeed, migraines can often be treated successfully with improved hydration. How much water do you need? A good rule of thumb is to divide your body weight by two: for example, a 160 pound person should drink at least 80 ounces of water a day. Obviously more should be consumed if you exercise or live in a hot climate. And while water is the basis for many other drinks including coffee, soda, juice, and alcohol, there really is no subsitute for it by itself. All of those drinks contain substances that are detrimental to your overall health and wellbeing. Dr. Howard Flaks of Beverly Hills has this to say about the subject: “As a result of not drinking enough water, many people encounter such problems as excess body fat, poor muscle tone and size, decreased digestive efficiency and organ function, increased toxicity in the body, joint and muscle soreness (particularly after exercise) and water retention.” So go ahead. Drink to your health! Brianna Stanley has turned her passion for health and wellness into her business. To learn about the Freedom Project’s simple 3-step process visit: http://www.miniofficeoutlets.com/stanley Article Source: http://EzineArticles.com/?expert=Brianna_Stanley http://EzineArticles.com/?Drinking-Your-Pain-Away&id=163346 cure male infertility increase semen amounts increase amount of semen increase semen level

How To Plan The Perfect Outdoor Wedding On A Budget

Tuesday, September 18th, 2007

By Nathan T. Lynch Budget concerns can be one of the most prominent sources of disagreement for a couple in the process of planning their wedding. The couple may have different ideas about what type of wedding they want and also about what they can afford. It is important for the couple to discuss financial constraints before the wedding planning goes too far. The first tip for setting a budget and sticking to it is to have a conversation regarding finances well before the wedding planning starts in earnest. It is important that everyone involved in the decision making process of the wedding understand just how much money is available to be spent on the wedding. Another tip for setting a budget and sticking to it is to start saving early for your wedding. Putting aside a portion of each paycheck for awhile can add up to a sizable savings that can be used for your wedding. This advanced planning and saving will allow you to maximize the budget that is available to you for your wedding planning. Once the budget has been established, set it aside for a few days and then review it again. This time away from the budget gives those involved the chance to let the information settle in and the review of the budget after this waiting period gives the participants the opportunity to verify that they understand and agree to the budget. This is important because if someone does not agree with the budget, they may be likely to overspend in one area leaving the budget in jeopardy. In setting up for your outdoor wedding, one important tip is to set up the area where the ceremony will be held in a way that keeps the sun at the guests backs. For example, for a morning wedding, you will want to position the seating so that the guests are facing to the west. This is important because the sun rises in the east and having the guests facing to the east would result in the guests having to squint into the sun. If you choose a summertime wedding in a warm climate, be sure to have plenty of drinks available for your guests. You might want to consider having refreshing beverages such as water and juices available throughout the ceremony and reception to prevent guests from dehydrating. It is important that budgets for each individual aspect of the wedding be established to enable you to follow this next tip. This tip advises the couple to be mindful of their budgets for each individual component of the wedding before negotiating contracts for services. If you know that you have allotted $250 for entertainment you would be wise to seek out a DJ that is offering his services for approximately that amount and then negotiate your contract to ensure that you remain under budge. If you have a lot of out of town guests who will be attending your outdoor wedding, you may want to prepare a package to mail to them detailing the weather expectations for your wedding date so that they can prepare for the trip. Although the past can be a good indication of what type of weather to expect, you might also want to consider sending your out of town guests a weather prediction update a few days prior to your wedding in case the meteorologists are predicting unseasonable weather. Another tip for sticking to your wedding budget is to not view the budget as restrictive. If instead of thinking about the things that you cant afford, you focus on how you can make your wedding and reception truly unique you will be inspired to create a fabulous and memorable wedding despite your budget constraints. Another tip for an outdoor wedding is to consider hiring a live band instead of a DJ for the entertainment. A live band will blend in better with the surroundings in an outdoor setting. Also, the natural music of a live band is also a better fit then the synthesized music of a DJ. A final tip for creating and sticking to a budget is to realize that there are bound to be snags along the way. As long as you remain cognizant of your spending and realize the ramifications of your actions you are likely to realize that if you go over budget in one area, you will need to modify other areas by reducing their total budget. A wedding budget can be a serious cause of emotional strain on a couple. It is important for them to discuss their finances and establish a budget for their wedding plans. Doing this early on in the wedding planning process can help the couple to avoid conflict during the planning phase of the wedding. Fun, stylish bridal shower invitation you can customize for your special party. Find all kinds of sample bridal shower invitation. Article Source: http://EzineArticles.com/?expert=Nathan_T._Lynch http://EzineArticles.com/?How-To-Plan-The-Perfect-Outdoor-Wedding-On-A-Budget&id=240704 online pharmacy pain legal online prescriptions online pharmacy no rx accredited canadian online pharmacy providing safe

How To Spice Up Your Healing Power Secrets With Nutmeg

Sunday, September 16th, 2007

By Emma Sanford Plant Origin: Tunisia, Indonesia Extraction Method: Steam distilled from fruits and seeds Nutmeg is well known as an herb (a plant or plant part valued for medicinal or savory qualities), used in cooking, particularly baking. It is one of those scents that say fall and winter to some people because it is often added to sweet potato pies, spice cookies, eggnog, hot apple cider, and other cool-weather treats. But therapeutic-grade essential oil of nutmeg is another good way to keep nutmeg in your home space. This oil has a rich, sweet, warm and spicy fragrant that is similar to that of the spice (something that adds interest and relish), but most people find it even richer and more fragrant. Self healing remedies and general uses: Nutmeg therapeutic-grade essential oil has potent anti-inflammatory, anticoagulant, antiseptic, anti-parasitic, and analgesic properties and is supportive of the liver, nervous, and endocrine system. It may be helpful for easing nervousness and is thought to increase vivid dreaming, though it also can be quite stimulating and is thought to be an aphrodisiac. It’s no wonder that nutmeg therapeutic-grade essential oil is comforting and soothing and can help boost your energy, given its culinary use as a rather festive spice. As a dietary supplement it is thought to support normal circulation. Therapeutic-grade essential oil of nutmeg may help with digestive disorders as well. Nutmeg oil has been used in self healing remedies for muscle aches, fatigue and the pain associated with arthritis and rheumatism. Therapeutic-grade essential nutmeg oil is also popular in hair tonics and shampoos. It is thought to be anti-parasitic. While therapeutic-grade essential nutmeg oil is generally used by inhaling, diffusing, and as a dietary supplement. It should always be diluted, one drop to four ounces of rice, soy, or almond milk, before being used as a dietary supplement. Nutmeg therapeutic-grade essential oil should be diluted, 1-2 drops in a carrier oil such as olive oil before being used directly on the skin. For a food flavoring, all you will need is a toothpick dipping worth. Taste, then adjust accordingly and enjoy in joy. Please Note: Nutmeg oil should not be used on infants or small children. If you are pregnant or under a doctor’s care, check with your doctor before using this oil. It shouldn’t be used near sparks or open flames. As with all therapeutic-grade essential oils, make sure you wash and rinse your hands thoroughly before and after working with the oil and be careful not to get it in your eyes. Keep all therapeutic - grade essential oils out of the reach of children — This entire article is available for reprint electronically or in print, for free, as long as it is done in its entirety, and the bylines are included. A courtesy copy of your publication would be appreciated. E-mail to: ghgs@youngliving.org. Emma Sanford is a Registered Professional Nurse, Founder and Wellness Consultant of Good Health - Good Scents, a distributorship of chemical free edible wellness products, located in Atlatna Ga. Ms. Sanford writes and publishes a FREE weekly ezine ” Good Health -Good Scents Wellness Tools.” Safe subscribe for a FREE copy. Visit, http://www.goodhealth-goodscents.com and http://www.ultimatewellness.blogspot.com Article Source: http://EzineArticles.com/?expert=Emma_Sanford http://EzineArticles.com/?How-To-Spice-Up-Your-Healing-Power-Secrets-With-Nutmeg&id=484730 buy soma on line where can i purchase soma buy carisoprodol soma buy keyword soma

How Much Inattention is Abnormal?

Saturday, September 15th, 2007

By George Gallegos A recent article in the American Academy of Pediatrics website addressed the normal range of attention in children. This article simply stated that everyone will show difficulty with attention in some circumstances at one time or another. Another way of stating this fact would be that it is normal for children and adults alike to struggle at times with attention and focus. The following is an excerpt from this article: ADHD Common Behaviors and Symptoms At one time or another, almost all children seem to show symptoms of Attention-Deficit/Hyperactivity Disorder (ADHD). It is normal for all children to show some of these symptoms from time to time. Your child may be reacting to stress at school or home. She may be bored or going through a difficult stage of life. It does not mean she has ADHD. True ADHD symptoms appear on a regular basis and can interfere with learning. That is why a teacher sometimes is the first to notice inattention, hyperactivity and/or impulsivity and bring these symptoms to the parents attention. Or perhaps questions from your pediatrician raised the issue. At routine visits, pediatricians often ask questions such as the following: How is your child doing in school? Are there any problems with learning that you or your childs teachers have seen? Is your child happy in school? Is your child having problems completing class work or homework? Are you concerned with any behavior problems in school, at home or when your child is playing with friends? Your answers to these questions may lead to further evaluation for ADHD. This article wisely addresses some of the factors which may easily interfere with a childs ability to learn in the classroom. Although classroom teachers often recognize a students off-task behavior in the classroom, they may prematurely assume that task inattention is an indication of ADHD. It is a fact that inattention is a critical impairment recognized in all ADHD children. However, one must recognize that the symptom of inattention is a product of a variety of alternative diagnostic conditions. As stated in the American Academy of Pediatrics article, factors as basic as stress, boredom, or motivation can be reasonable explanations of a students off-task behavior. In addition, there are numerous other routine life events and daily experiences that can effectively interfere with a students lack of learning readiness in the classroom. It is alarming for me to observe the frequency of ADHD referrals for students who are more accurately impaired by learning weaknesses, poor academic motivation, weak work-study habits, behavior problems, and/or emotional difficulties. A major weakness of the DSM-IV description of ADHD symptoms is the absence of objective criteria describing intensity, frequency, and duration of symptoms necessary to support this diagnosis. Any one reading the ADHD symptom list can easily see themselves reflected in the description of impairment. This uncomfortable realization is an all too frequent experience primarily due to the lack of specific criteria offered to measure the degree of inattention. Until more specific symptom criteria are offered, the diagnosis of ADHD will remain the product of clinical judgment. Perhaps of more importance is the necessary recognition of variable attention recognized in every child including the student in the classroom. In addition to the possibility of alternative conditions which may be disrupting a students attention in the classroom, there is also the possibility that limited attention can be best understood as simply a product of developmental immaturity. When considering younger students in the classroom, we must realize that not all children develop at the same rate. Developmental differences can be observed as substantial differences in students readiness and availability for learning. Failure to recognize the impact of developmental delay could result in a child being inaccurately and unjustifiably labeled and medicated. It is important for parents and teachers to remember that students develop and learn at an individual pace and time that may not always coincide with the performance expectations in the classroom. This realization highlights the importance of evaluating the whole child in the childs individual environment. Caution should be recognized when observing the mere symptom of inattention. Unfortunately, too many practitioners are quick to suggest ADHD in response to a child described with inattention. The DSM-IV symptoms of ADHD merely offer a basic framework for the comprehensive evaluation that still needs to be completed by a child professional. George Gallegos, Ph.D.http://www.youadditup.com/ George Gallegos is a licensed clinical psychologist practicing in the Sate of Colorado. He has maintained a private practice for over twenty five years during which time he has developed a long developing expertise with ADHD children. His current work with ADHD assessment and identification is conducted cooperatively with a large pediatric practice. Dr. Gallegos has more recently developed a 78-item test for ADHD entitled the ADHD Pre-Diagnostic Assessment (PDA). The PDA is an ADHD test for parents to use when initial concerns arise about their child. The PDA is intended as a primer measure when considering the possible need for a professional evaluation. The PDA can be used to discriminate essential factors that are predictive of ADHD or alternate conditions that interfere with classroom performance including learning disabilities, sensory integration dysfunction, developmental delays, or emotional/behavioral problems. 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